Beety Character Design

The central character of the project is Beety — a cheerful, optimistic beetroot who loves shopping and embraces life with joy. Beety was designed with a friendly appearance, vibrant colors, and expressive gestures, perfectly aligned with the festive spirit of the year-end season.

Beetroot is also a vegetable symbolically associated with luck and prosperity, making Beety a fitting “mini mascot” to deliver positive New Year wishes of abundance, happiness, and fresh energy to Paradise Mall’s customers.

WhatsApp Sticker Set

Tidu developed a Beety sticker set featuring a wide range of everyday expressions and conversational moments, allowing the character to be naturally integrated into holiday greetings and chats. The sticker pack was quickly well received thanks to its cuteness, approachability, and the optimistic energy Beety brings to digital conversations.

From Digital to Physical Space

Following the success of the sticker set on digital platforms, Beety was further selected to be extended into physical space decorations at Paradise Mall Hong Kong. Stepping out of the mobile screen, the character became a visual highlight within the shopping mall, contributing to a joyful, warm, and festive New Year atmosphere for visitors.