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Bước Tới Tết Mới
“Bước Tới Tết Mới” Campaign
“Bước Tới Tết Mới” is a Lunar New Year campaign infused with youthfulness, positivity, and the energy of new beginnings—marking the collaboration between Biti’s Hunter and artist Quang Hùng Master D.
In this project, we acted as the creative partner, leading the overall design and creative execution across the entire campaign—from product-related elements to brand experiences.
Service
Advertising
/
Product Design
Year
2025
Client
Biti's Hunter
Communication Assets & Campaign Materials Design
Our team designed a full suite of campaign assets—from key visuals and social media content to POSM deployed across Biti’s Hunter retail system.
Each asset was crafted to balance festive Tết elements with Hunter’s signature fashion-forward, energetic attitude.
Merchandise & Campaign Packaging Design
We developed exclusive merchandise and campaign packaging, carefully balancing brand recognition, production feasibility, and collectible value.
Packaging was treated not only as functional protection, but as an integral part of the campaign’s visual storytelling.
Limited-Edition Quang Hùng Doll – Design & Handcrafted Production
A key highlight of the project was the limited-edition Quang Hùng doll, designed based on the artist’s image and the spirit of “Bước Tới Tết Mới.”
We handled the entire process—from concept design and sculpting to handcrafted production—creating 150 individually made dolls.
Each doll was produced in limited quantity with a strong collectible appeal, quickly becoming a highly sought-after item embraced by both fans and customers throughout the campaign.
