Mascot Development – “Cat Tuong Nang Dong”

The mascot character, named Cat Tuong Nang Dong, was developed through multiple rounds of sketching and refinement. The final design features a gentleman wearing a traditional Vietnamese áo dài, symbolizing professionalism, sustainability, and Vietnamese cultural identity — the core values of the company.

A distinctive highlight of the character is the small green leaf on his head, representing the philosophy of:

Always keeping a “green mind” — creative, optimistic, and constantly evolving in thinking.

Branded Sticker Design

Building upon the central mascot, we developed a branded sticker set for internal communication and brand engagement. The sticker collection brings the mascot to life through a wide range of expressions and everyday situations, making the character more approachable and emotionally resonant.

The sticker set was officially launched on the Viber platform, serving as a communication tool that strengthened interaction, connection, and a sense of unity among employees.

Long-Term Brand Partnership

Following the success of the initial sticker set, Tidu continued to collaborate with Cat Tuong Group over the next two years, designing additional mascot characters and new sticker collections. This long-term partnership helped expand the mascot universe and maintain a fresh, dynamic brand image across different stages of the company’s growth.