Cherry Blossom
Service
Adversiting
/
Props
Year
2025
Client
Biti's
A small letter and a mysterious key open the door to a spring tea party—
a whimsical world where fairy tales are retold through handcrafted clay, soft textures, and dreamy details.
This poetic atmosphere is the very spirit we s ought to convey in the creative project for the Cherry Blossom footwear collection.
The Cherry Blossom Collection is a special collaboration between Disney and Biti’s, infused with femininity, romance, and the gentle emotions of spring.
As a creative partner, our team was responsible for visual concept development, spatial styling, and handcrafted clay prop production, helping bring a cohesive
Concept Development & Visual Storytelling
We developed the idea of a “Spring Tea Party” as a miniature fairy-tale setting, where every detail feels light, refined, and narrative-driven.
The Cherry Blossom shoes were positioned as the “main characters,” naturally integrated into this dreamy world rather than simply displayed as products.
Handcrafted Clay Props Design & Production
All props in the project were handcrafted entirely from clay—from tea tables, pastries, teacups, flowers, to delicate decorative elements.
The project was executed over nearly two months, using more than 20 kilograms of clay, requiring meticulous craftsmanship, patience, and strict quality control to ensure visual perfection on camera.
Campaign Photoshoot Production
Our team collaborated with photographer Monkey Minh to produce the campaign imagery.
The harmony between lighting, composition, and handcrafted environments resulted in visuals that feel vivid, emotional, and distinctly different from conventional product photography.
In-store Display Booth Design
Alongside the campaign photos, we developed miniature display booths based on the Spring Tea Party concept, installed at six flagship Biti’s stores.
These booths allowed the Cherry Blossom world to step out of the frame and into physical retail spaces—transforming the concept into a tangible brand experience at the point of sale.