NongToy is the official mascot of the annual Thai toy exhibition, Thailand Toy Expo.

Each year, NongToy is reimagined through special collaborations curated by J.P. TOYS Gallery, inviting selected toy artists to design a new limited edition version of the character.

In 2021, Tidu was honored to be selected as a collaborating artist for Thailand Toy Expo, contributing a unique creative interpretation to the NongToy character.